The Rage Against The Machine challenge to XFactor’s Christmas number one is an interesting case study for building an online presence, something I will need to start in earnest next year. It seems to me that the success of the Rage campaign is down to positioning itself directly against a rolling publicity juggernaut and playing [...]
Posts Tagged ‘killing in the name’
Rage Against the Publicity Machine
Posted in Filmmaking, Winter, tagged killing in the name, rage against the machine, ratm, ratm4xmas, xfactor on December 20, 2009 | Leave a Comment »
