The Rage Against The Machine challenge to XFactor’s Christmas number one is an interesting case study for building an online presence, something I will need to start in earnest next year. It seems to me that the success of the Rage campaign is down to positioning itself directly against a rolling publicity juggernaut and playing [...]
Posts Tagged ‘ratm’
Rage Against the Publicity Machine
Posted in Filmmaking, Winter, tagged killing in the name, rage against the machine, ratm, ratm4xmas, xfactor on December 20, 2009 | Leave a Comment »
