Ted Hope of TrulyFreeFilm has an interesting post on crowdsourcing for film funding – notably the idea that nowadays filmmakers should demonstrate they can build an audience before seeking funding, and have a marketing strategy and ecommerce solutions in place. He makes a good point – many filmmakers see funding as merely an obstacle to getting their film made and don’t have any expectation of recovering it – and will often blame this on the state of the market and latterly the ecomony. But ultimately, if you don’t plan how to make your film profitable, then it’s probably just a vanity project. So why would anyone give you money to make it?

This is particularly applicable to my latest project, which like Steve, I’ll call “Winter”. The crowdsourcing, that is – not the vanity project…